Top 15 Digital Marketing Interview Questions and Answers in 2022

Interview Questions and Answers

Here are the list of Top 15 Digital Marketing Interview Questions and answers in 2022, which might be very helpful to the people to get done with their interviews.

Top 15 Digital Marketing Interview Questions and Answers in 2022

Q1: What is Digital marketing?

Ans: Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.

Q2. What are the different types of Digital Marketing?

Ans: Different Digital Marketing aspects –

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Email Marketing
Social Media Marketing
E-commerce Marketing

Q3. What are the most effective ways to increase traffic to your website?

Ans: The most popular and effective ways to increase traffic to your website are-

Paid search
Display advertising
Content marketing
Writing crisp headlines
SEO activities
Content optimization
Targeting long-tail keywords
Guest blogging
Seeking referral traffic
Posting content on LinkedIn
Linking Internally
Email marketing

Q4. Define SEO.

Ans: SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.

Q5. Explain keywords in Digital marketing? How important is it for SEO?

Ans: A keyword is the most significant and fundamental element of Search Engine Optimization. Users use keywords to search for a product or service on the internet.

Keywords are the core of all your SEO efforts. They are crucial for better rankings in the search engine result pages (SERPs). It is really important to make your website SEO optimized for keywords that are relevant to your business. This would help your website’s pages to rank higher in search engines which makes it easier for people to find your website.

Q6. What are the key areas where you can use keywords to optimize your site ranking?

Ans: For better page ranking, keywords can be used in the following areas-

Website URL
Website Title
Meta tag
Web page content
Body text

Q7. What are the different types of SEO?

Ans: White hat SEO – It is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.

Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines. Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.

Q8. Name some useful Digital Marketing tools.


Keyword Discovery
Alexa Ranking
Google Analytics
Crazy Egg Heatmaps
Favicon Generator
XML Sitemap Generator
SubmitExpress Link Popularity
Digital Point Keyword Tracker
Google Trends
Google Keyword Planner
Buffer App

Q9. Explain PPC or Pay Per Click advertising?

Ans: In Pay Per Click advertising, advertisers pay the publisher (website owner or a host of the website) when the ad is clicked.

Q10. Explain Google Adwords.

Ans: Google AdWords is an online advertising service, by Google, to help marketers reach their customers instantly. Businesses use this service to display ads on Google and its advertising network. It is the most famous Pay-Per-Click advertising system in the world. Adwords allow businesses to set a budget for ads and the payments happen when people click on the ads. Google Adwords service focuses on keywords.

Q11. Explain Google AdWords Remarketing.

Ans: Google AdWords Remarketing is referred to a targeted marketing strategy that assists the marketers to reach out to people who visited their site previously but did not complete the purchase. Remarketing helps target the right people at the right time with the right ad. It helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers easily.

Q12. What is the limit for the characters in Adwords Ads?

Ans: The headlines and sub-headlines should not be more than 30 characters and the descriptions should be within 90 characters.

Q13. Name some of the Google AdWords ad extensions?


Call extensions
Callout Extension
Promote extension
Structured snippet extension
Sitelink extension
Affiliate location extension
App extension

Q14: What are the top SEO On page activities in 2022?

Meta Titles
Meta Description
HTML Tags (H1, H2, H3, H4, H5 & H6)
IMage Optimization
Sitemap.xml Generation
Alt Tags or Anchor Tags
Internal Linking

Q15: What are the top SEO Off Page Activities in 2022?

Article Submissions
Blog Commenting
Social bookmarking Submissions
Micro-blogging submissions
Web 2.0 Submissions
Blogger Submissions
Business Listings
Profile Creations
Infographic Submissions

Here are the Top 15 Digital Marketing Interview Questions and Answers in 2022, are taken and sorted to help the students, experienced, freshers to crack their interview.

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